Meaning of The Sound of a Handshake (Just Gravy) by ​cLOUDDEAD

The Sound of a Handshake: A Critique of the Music Industry

I have always been fascinated by the power of music to comment on societal norms and reflect on its own industry. One song that has particularly resonated with me in this regard is “The Sound of a Handshake (Just Gravy)” by cLOUDDEAD. This thought-provoking piece serves as a biting critique of the music industry, shedding light on the process of finding and promoting new artists while exposing its flaws and superficiality.

In “The Sound of a Handshake (Just Gravy),” cLOUDDEAD cleverly references the music industry’s artificial creation of success by repeating the phrase “everything on top, just gravy.” This repetition highlights the notion that achievements within the industry may not solely be based on talent, but rather on strategic maneuvering and selective promotion. It raises questions about whether deserving artists are given the opportunity to shine, or if success is manufactured to fit a pre-determined mold.

The line “who knew that ‘Harry who?’ had it for you?” further reinforces this critique of the industry’s bias. It suggests that certain artists are selectively promoted and given opportunities while others, who may be equally deserving or even more talented, are left unnoticed. As an avid music enthusiast, I have often witnessed the frustration and disappointment of incredibly talented individuals who struggle to break into the industry due to its exclusive nature.

The chorus of the song emphasizes the music industry’s focus on visual appeal and marketability rather than genuine musical talent. The line “never heard a word but we must catch you on the television” starkly exposes this reality. It highlights how the industry prioritizes appearances and image over the artistry itself, leaving little room for musicians to be recognized solely on the merit of their musical creations. I can’t help but relate to this, as I have found myself disappointed by the limited exposure given to truly talented artists who don’t fit the industry’s mold of marketability.

However, it is the stark line “the sound of a handshake, shook!” at the end of the song that encapsulates the essence of its critique. It suggests that the music industry is built upon superficial connections and networking rather than genuine appreciation for the music. Sadly, this resonates with the experiences of many aspiring artists, including myself. It can be disheartening to see how personal relationships and networking often play a more significant role in gaining recognition than the actual quality of the music being created.

“The Sound of a Handshake (Just Gravy)” serves as a powerful reminder that the music industry can be a double-edged sword. On one hand, it has the power to amplify voices, unearth talented individuals, and bring joy to millions of listeners. On the other hand, it can stifle creativity, restrict diversity, and prioritize profit over artistic integrity.

In my personal experience, the song has been a source of inspiration and motivation to navigate the music industry with caution. It has reminded me to focus on my passion for music, to create art that speaks to my soul, and to remain true to my artistic integrity. While the industry may present numerous obstacles, it is essential to remember that genuine talent and artistic expression ultimately prevail, albeit sometimes with perseverance and resilience.

“The Sound of a Handshake (Just Gravy)” by cLOUDDEAD is a powerful commentary on the music industry, shedding light on its flaws, biases, and superficiality. Through cleverly crafted lyrics, the song challenges the notion of success, questions the industry’s selective promotions, and highlights the industry’s prioritization of profit and image over the artistry itself. As listeners, we come to understand that the sound of a handshake can be far from genuine, shaking the very foundation on which the industry stands.

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